Turkey Girl with kazi-kazan tattoo in her arm

Turkey Girl with kazi-kazan tattoo in her arm
Headline(Tattoo): Scratch n’Win
(Scratch also means ‘Engrave’ in Turkish)

Sub-head: Only those ads proven to be effective and
brands engraved in our hearts win an Effie!

(Effie awards creative ideas whose effect has been measured in the market. Ideas are evaluated together with the research, strategy, marketing, design and implementation.)

Print campaign for Effie Awards Turkey 2007
Agency: Publicis Yorum
Client: Turkish Association of Advertising Agencies, Turkish Association of Advertisers
Art director: Orgut Cayli
Copywriter: Zeynep Evgin
Photography: Emre Dogru (20 ML)
Retouch: Cem Erdogan (Diagonal)